Privacy Policy

1. Overview

Axel Analytics LLC ("we," "us," or "our") is committed to protecting the privacy of the businesses and individuals we serve. This Privacy Policy explains how we collect, use, store, and protect data in connection with our services, including the A&A Trucking Load Tracking SMS System and our broader operational automation services.

2. Data We Collect

In the course of providing our services, we may collect the following categories of data:

• Phone numbers — collected from drivers and personnel who opt into SMS-based communication for load tracking and operational updates.
• Photos and images — pickup and delivery photos submitted by drivers via SMS or email for load documentation and billing purposes.
• Load codes and shipment data — load identifiers, pickup/delivery locations, dates, rates, and broker information used to manage and track freight operations.
• Email addresses — used for service-related communications, document delivery, and operational coordination.
• Contact form submissions — name, email address, company name, and message content submitted through our website contact form.

3. How We Use Your Data

Data collected is used solely for operational and service delivery purposes, including:

• Load tracking and freight management automation
• Driver communication and document collection (BOLs, photos)
• Billing, invoicing, and administrative efficiency
• Compliance documentation and audit trails
• Responding to inquiries submitted through our website

We do not use collected data for marketing, advertising, or any purpose beyond the direct operational services for which it was provided.

4. SMS Messaging

For participants in the A&A Trucking Load Tracking SMS System:

• SMS participation is voluntary and requires explicit opt-in.
• Phone numbers collected via SMS are used exclusively for load tracking notifications and operational updates.
• Message frequency varies based on active load status. Typically 1–5 messages per active load.
• Standard message and data rates may apply depending on your carrier plan.
• To opt out at any time, reply STOP to any message. You will receive one confirmation message and no further messages will be sent.
• To request help, reply HELP to any message or contact us at admin@a-and-a-trucking.com.

5. Data Sharing

We do not sell, rent, trade, or share your personal data with third parties for commercial or marketing purposes. Data is not shared with any external parties except as strictly necessary to deliver the services described in this policy (e.g., cloud storage providers used for document management), and only under appropriate data protection agreements.

6. Data Retention

We retain operational data (load records, photos, documents) for a minimum of 3 years to support billing, compliance, and audit requirements, consistent with standard trucking industry practices. Contact form submissions are retained for up to 12 months. SMS opt-in/opt-out records are retained indefinitely to honor communication preferences. Data may be deleted sooner upon written request where legally permissible.

7. Data Security

We implement industry-standard security measures to protect your data, including encrypted data transmission (TLS/HTTPS), access-controlled cloud storage, and restricted credential management. No method of transmission or storage is 100% secure; however, we take reasonable precautions to protect the data we hold.

8. Your Rights

You may request access to, correction of, or deletion of personal data we hold about you by contacting us at the address below. We will respond to all requests within 30 days.

9. Contact Us

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our services after changes constitutes acceptance of the updated policy.